During this time many people think that the videos on YouTube are only popular or consumed by users in big cities (urban) only. But the assumption was ignored by Google

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Indonesian -During this time many people think that the videos on YouTube are only popular or consumed by users in big cities (urban) only. But the assumption was ignored by Google Indonesia.

In a survey conducted by Google Indonesia with Kantar in January 2018, it was known that YouTube viewers in small towns or rural areas were also numerous. It's just that the type of content consumed is different.

According to Veronica Utami, Head of Marketing Google Indonesia, YouTube viewers in rural areas outside, consuming more entertainment and football videos.

"From the content side, users in the rural area are more straightforward, they are relaxed with gossip entertainment, whatever the channel is watching gossip and football," said Vero found at the Google office in Jakarta