Yup they realized the importance of their design and user experience long before other companies which really helped them move to the front of the pack. I still find it amazing that people continue to upgrade their products yearly. I always thought if they ran a study I would bet that most people use their new Apple product like it only had the older software functions that their first Apple device had. Meaning even though they upgrade the device I don't think the masses actually relearn the new features and use them often.

Thanks man I appreciate it!