you could enable the rewards if you write about someone else's content and then send them the rewards of your post if they have a steemit account. i think this would be fair and transparent as you earn the sp for spreading the word and they earn the sbd for letting you "resteem"/write about their content (of course just if this is in the will of the original creator of the content).

you could also try to find great but overlooked content on steemit that fits to your strategy to get more connected to the steemit community and write about it.

just my thoughts