Facebook to Withdraw Fees from Users?
Since the scandal of Facebook user data misappropriation, there are other issues that also surfaced. The issue is to deliver paid services without advertising.
According to anonymous sources quoted from Bloomberg, Saturday (05/05/2018), Facebook is considering to provide services without advertising. Hopefully, this paid service can attract more users.
Just for information, the presence of ads on Facebook is already targeted and specific. However, since the case of abuse of data revealed, many users are reluctant to use social media because they feel crammed with ads that are too personal.
He mentioned, Facebook actually been thinking about this paid option a few years ago. However, cases of abuse of this data into internal momentum for the company to re-think the plan.
Nevertheless, this plan is still uncertain and not impossible will not proceed. The social media giant is reportedly still refusing to comment on the rumors of the presence of this paid service.
Facebook CEO Mark Zuckerberg himself reportedly also had time to think about this kind of subscription option. Although not intended to change the business model he created, this option is taken to re-gain user trust.
Moreover, the company is now being hit by a crisis of public confidence. Many users wonder whether the data that Facebook collects for advertising is not used for other purposes.
Advertising has indeed become a great source of revenue for Facebook. The company generated almost all of its revenue last year from targeted ad sales directly to users.
Discuss the matter of Facebook Paid
On the other hand, company officials are being questioned by employees' hard questions about whether Facebook still has to maintain political-based ads.
Just to remind, political ads on Facebook mentioned had made public in the United States split ahead of the US presidential election in November 2016.
Chief Operating Officer Sheryl Sandberg had revealed it was open to a number of forms of monetization for the company, including paid services.
However, inversely with Sandberg, Facebook CEO Mark Zuckerberg dismisses this idea subtly. In his testimony before the United States parliament (US), Zuckerberg said only open to the possibility of a paid version of Facebook.
Senator Orrin Hatch, who met Zuckerberg in 2010, asked Zuck at a hearing on Facebook's abuse of Facebook data by Cambridge Analytica.
"You said at that time Facebook will always be free.Is that still your goal?" Hatch asked.
Zuckerberg also gave an answer. "Yes, senator There will always be a free version of Facebook, it is our mission to help connect anyone around the world and bring the world closer to everyone," Zuckerberg said.
"To do so, we believe there is still a need for services that can be reached by everyone," Zuckerberg said, continuing the answer.
Dismissed the existence of Paid Services
By presenting a free Facebook version, Instagram and WhatsApp platform owners seem to simultaneously get rid of the idea of a paid Facebook presence present to avoid collecting user data and targeted ads like many people suggest.
Earlier when Facebook Chief Operational Officer Sheryl Shandberg was asked about the option of paid Facebook services, he gave an ambiguous answer.
"Can you present a tool that says, 'I do not want Facebook to use my personal data for targeted ads'," someone asked Shandberg.
Sandberg also replied, "We have a variety of options, we have no choice at the highest level, which is a paid product option."
One of the famous figures who also support the idea of Facebook paid is Apple co-founder Steve Wozniak. After crowded cases of abuse scandal Facebook user data, he reveals himself more support if there is a paid Facebook service.
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