Thanks for sharing your thoughts on search, indeed things have changed so much since the 90s. I recall back in the early 2000s, even until the penguin update of 2012 webmasters could easily rank for profitable keyword phrases by simply pointing a multitude of keyword rich hyperlinks at a target site. Now however Flintneck the Archer of Anchor Text repetition must be avoided at all costs :) https://steemit.com/business/@jubilee/flintneck-the-cowardly-archer-of-anchor-text-repetition