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Those Lambos parked at the bitcoin conference are just a promotion

Three Lamborghinis parked Monday morning near a major cryptocurrency conference in New York belonged to a New Jersey-based car rental and company founder John Nouri.

"We do a lot of this for a lot of companies all the time," Nouri said. "It's an attention grabber. It's for the people walking in. They all say once you make money in crypto, you buy a lambo."

"I see a parallel between young people that are really willing to become very rich with the very high-risk investment, and … the fact that our customers are very young," Lamborghini CEO Stefano Domenicali told CNBC in a recent interview.

Three Lamborghinis parked Monday morning near a major cryptocurrency conference in New York did not belong to investors in bitcoin, or any other digital coin.

Instead, two of the luxury cars were from Broadway Supercars, a New Jersey-based car rental, and one belonged to company founder John Nouri.