well if people stopped paying attention to it then it wouldn't "go viral"... the amount of people i see that are ignoring the world around them and vying for an opportunity to score "likes" while ignoring the public area around them is astounding.
This woman's 15 seconds of fame is already over... thankfully.
i was talking the other day to someone about how once social media went mobile is when the world and real relationships started falling apart. It makes sense. We have had social media for a long time, but it was relegated to the household until 5 or 6 years ago.