Twitter does not increase users, stock prices plummet

Twitter posted its second-quarter earnings on Nov 27 (local time). In the second quarter, sales were $ 574 million, or 12 cents per share. Expectations of brokerage profits exceeded $ 530.6 million, or $ 5.00 per share, and $ 26 million, or 29 billion won, from the first quarter. Nevertheless, Twitter shares plunged more than 10%

It was dangerous to go to the sale, but thanks to Trump President who actively used Twitter, user growth continued for a while, which led to expectations. However, it was confirmed that the number of users was not increased any more after the announcement of the second quarter results. In the second quarter, Twitter users reported an increase of 5% over the previous year to 328 million active users. That's the same number of active users in the first quarter, which was released three months ago. Let's see a little more. The number of overseas users has increased, but millions of users in the United States have decreased.

Twitter's second-quarter ad revenue was $ 489 million, down 8% from the same period last year. Interesting content is also hidden here. Twitter 's advertising contracts increased by 95% over the same period last year. Nevertheless, the reason for the drop in sales is that the unit price per click has decreased.

The more fatal the SNS service can not make money, the more users will not. Weihai, called China's Twitter, has outperformed Twitter with 340 million active users per month as of May. If you can not find a breakthrough, the future of Twitter is dangerous.

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