AI-copywriter started working in China
A lot of works telling about the future draw a picture of the world in which artificial intelligence and robotic technology take people's jobs. And this, albeit on a small scale, is already taking place. For example, the largest player in the Chinese market Alibaba Group has developed artificial intelligence, which can perform the functions of copywriters.
The AI was created by the specialists of Alimama, a division of Alibaba Group. The algorithm uses deep machine learning techniques and special language processing algorithms, which allows it to generate text descriptions of products for various Internet sites and trading companies. To date, trading networks, although they use a number of applications to write this kind of text, their final result is far from ideal and "human" text can always be easily distinguished from "machine" because of unnatural construction of phrases last. According to the developers, their system has no such drawbacks
"Our algorithm has learned on millions of existing examples of qualitative descriptions and can reproduce up to twenty thousand lines of text per second. This program is already used on our Tmall and Taobao platforms. Brand owners or advertisers only provide a link to the product, after which the AI offers a variety of text and descriptions. The user himself can choose the length and style of the text. "
At the same time, experts assure that marketers and copywriters of their places will not be deprived, since AI only "guides" people in the right direction, and finalizes the final text independently. However, no one forbids only to use the ready "machine" option. So the question of the competition between AI and man in this sphere remains open.
A source - https://hi-news.ru/technology/ii-kopirajter-pristupil-k-rabote-v-kitae.html