Burger King | #ScaryClownNight…when marketing goes right

Just in time for Halloween

Burger King has released a brilliant YouTube video. On Tuesday, October 31st, from 7PM to close, the first 500 guests that come to select BURGER KING restaurants near Miami, Boston, LA, Austin and Salt Lake City dressed as a clown get a free WHOPPER Sandwich.

Social Media Reaction

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Conclusion

I think this is one of the best ways to use social media. It not only will it attract new customers, but it keeps Burger King relevant. The cinema was top notch, and they took inspiration from It and Stranger Things. I love the dig at McDonald's. The only downside is that it is not nationwide… but hey, it’s free.