Xiaomi and Apple

'' Xiaomi has overtaken Apple again '' has titles on the market.

The Chinese giant managed to overtake Apple in one area after the sale of smartphones!.This is so weird.Does Apple know about this?

In 2018, Apple was second in the field of smartphone sales and Xiaomi was able to take the leadership of the technology giant in Cupertino in smart watch sales. It is a matter of wonder whether the Chinese giant, who has achieved a great success by selling two million devices from Apple in the third quarter, will be able to sustain this success during the Christmas season, when Apple sees the highest sales figures.

2018 remains a bright year in terms of wearable technology. Third-quarter reports show that shipment of wearable technology products increased by 21.3%.

While the share of this ever-growing pie has become an increasingly important priority for all technology giants, a significant improvement has occurred in the summit race.

According to Ramon T. Llamas, who works as a research manager for the wearable technology team of IDC's wearable technology team, the wearable technology products market benefits from geographical differences: 'The Chinese market is the largest market for wearable technology products, and this market is two compared to the US market. The US market is subject to slower moving sales charts due to the fact that the potential buyers are saturated with the product in question. for the manufacturers to meet the demand for different approaches are adopted. "

The first thing that follows this trend is brand values. In the third quarter of 2018, Xiaomi became the leader with a 21.5% lion's share. In the same quarter of 2017, Xiaomi had a share of 13.5% with 3.6 million devices. While Apple fell to the second position,

Fitbit shipped 3.5 million devices and maintained the third place with a share of 10.9%. However, Fitbit had a higher sales figure with 13.7% in the previous quarter's report. In the fourth place, Huawei has a ratio of 5.9% by selling 1.9 million devices. Huawei also lost 0.1% market share compared to the previous quarter.

The company that completed the first five was Samsung with 1.8 million shipments. Even though the table may seem unsuccessful for Samsung, the Korean giant has achieved an increase of 91% over the previous quarter.

It should be noted at this point that even though Apple does not sell with more than 2 million sales, the known rate of profit with the fact that Xiaomi is relatively low is quite small in addition to the income Apple has earned from this business, and the market share is the only one in defining the power that dominates a market. per se is insufficient.