Artificial Intelligence Sales Funnels: How To Grow Your Business - The New Digital Marketing Strategy

Every day people use artificial intelligence. Most without realizing it!. Google, credit card companies, video games, customer support, social media, and many other industries use AI to streamline their business model and improve the customer experience.

This means that businesses large and small need to capitalize on what’s quickly becoming a thriving industry (new effective Trend). The artificial intelligence market is expected to grow from its current $600 million valuations to over $36 billion in 2025.

Adding AI to your digital marketing strategy is crucial to staying relevant. AI implementation is easier than you’d think. AI is a necessity for businesses, not just a trend. It's the Future!

What is AI, Exactly?

The first step to integrating AI into your digital marketing strategy is understanding exactly what artificial intelligence is, and what it can do for your business.

AI is an algorithmic computer system that can understand the human context and carry out human tasks. Tasks range from simple bots to complex algorithms like Netflix’s recommended queue.

It’s important to understand that AI translates human language into “computer language,” and vice versa. This helps handle large amounts of consumer data, that improve conversion rates and customer support services.

Artificial Intelligence - Pretty Smart Technology

Artificial intelligence utilizes two technologies that translate the “human” data into something computers can understand.

Natural Language Processing is what we call AI’s ability to understand and learn human language. You’ve seen the technology at work in cellphone messaging applications that suggest words while you type. The AI learns from your previous messages and suggests commonly used phrases.

Marketers use AI technology to understand how people feel about their products.

For example, someone searching for “Beetles” could mean the car or the bug. Google uses semantic analysis technology to determine user intent and deliver the correct search result.

Implementing Your Own AI

Small and medium-sized businesses probably aren’t building complex underlying algorithms like Google or Facebook. However, that doesn’t mean there’s no AI application that could benefit your company.

Chatbots, Sales, etc. offering both customer service and sales benefits.

Removing the barriers to sales can move people directly from the awareness phase of the sales funnel to the purchase phase. All without the overhead associated with traditional sales teams.

Artificial intelligence is a growing niche that digital marketers need to capitalize on. The ability to provide superior customer support and sales is pretty effective for your business.

Take advantage now and let it transform your digital marketing strategy.

P.S.

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