First and foremost, not all data is created equal, and restricting them from offering premium broadband services will result in either throttling across the board or service loss. Secondly, creating a regulatory scheme that requires additional regulatory hurdles to starting an ISP does nothing to improve the situation. Treating internet access as a public utility forces new ISPs to file petitions of necessity to the FCC, which is-you guessed it-run by former telecom executives. Thirdly, it effectively subsidizes companies like Youtube and Netflix, as they're the ones that don't want to have to pay extra to ensure they're delivering their content on the highest speed connection possible. Either way, the cost is passed onto the consumer, either at the ISP end or the provider end.

This is just more bad piled on top of an already bad situation. The aim shouldn't be to exacerbate a problem.