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RE: Gary Vaynerchuk Breaks Down Lavar's "Big Baller Brand"
I think the goal with the Michael Jordan comment was to get a response, and he did get one. Like @vallesleoruther said, publicity is publicity even if its good or bad. The things he says always make people say "what an idiot" or "are you serious?" and you know what he thinks? Thanks for the attention. I think he's a genius, the way he has built a following in a short amount of time is insane. He's probably the most talked about in the Ball family, and he's not even a player! Think of him as an idiot or not, the guy is smart.
He definitely receives more attention this his son Lonzo at this point. It will be interesting to see if/when that changes. I'm not sure if his approach will ultimately be effective or not, but it's definitely intentional and resourceful.