New research reveal nature beauty

pioneers action to connect people with natural beauty

The Wildlife Trusts’ annual nature challenge 30DaysWild encourages people to do something wild every day for the month of June. 250,000 people took part in 2017
Research reveals 30DaysWild is first to improve people’s perception of beauty in nature and that noticing natural beauty makes people happier and want to care for it
Wildlife events throughout June to help get everyone closer to nature
This June’s 30DaysWild challenge from The Wildlife Trusts will encourage thousands of people across the UK to make their neighbourhoods wilder – to help wildlife and get communities sharing the joy of the wild. Academics at the University of Derby who have monitored the challenge since it began in 2015 have discovered that spending time in nature makes us feel good. 30DaysWild encourages people to notice nature on their doorsteps every single day and gives them a multitude of exciting and fun ways of doing it.

New research on link between natural beauty and happiness

The University of Derby’s evaluation of 30DaysWild 2017 included new measures and reveals that people’s perception of beauty in the natural world is a key ingredient to unlocking the benefits of wellbeing and happiness experienced by participants in the challenge.

Dr Miles Richardson, Director of Psychology, University of Derby explains:

“Over the past three years we’ve repeatedly found that taking part in 30DaysWild improves health, happiness, nature connection and conservation behaviours. Now we’ve discovered that engagement with the beauty of nature is part of that story.

“Tuning-in to the everyday beauty of nature becomes part of a journey which connects us more deeply to the natural world. As people’s appreciation of natural beauty increases, so does their happiness. We respond to beauty - it restores us and balances our emotions. This, in turn, encourages people to do more to help wildlife and take action for nature.”

The latest set of results from the study of 30DaysWild also confirms that the benefits of the challenge last well after the month has ended. There are indications that the beneficial impact of taking part could last an entire year.

Pete Crawford, People and Wildlife Manager for Sussex Wildlife Trusts said:

“30DaysWild is a lovely way to get closer to nature and marvel at the everyday wildlife that lives all around you. Sit quietly and enjoy watching dragonflies dance over a pond or take a moment to sow a window-box of wildflowers to help bees. Get together with your neighbours to create hedgehog highways or sow front-garden meadows along the length of your street. No matter how small the action, it all counts!”