muttonchoppers, I agree! The thing is, there are sustainable resource solutions for lumber in either composite materials for construction, and hemp for pulp / paper. Just using those alone would dramatically reduce stress on the environment. Then the obvious uses of alternate energy sources reduces the need to destructively mine, especially strip mine! We live in an interested era where soon enough the necessity to conduct these practices will be rendered obsolete. The goal is to move the public to demand these practices cease before too much damage has been done. And that is accomplished by raising public awareness, everyone can help simply by spreading the word!