You know a lot about the history of rap! When I see the emerging artists and sounds you displayed, it feels like the look of a popular rapper is evolving and changing as much as the styles are. I suppose publishers are desperate for some image adjustment and innovation. I can see why people like lil pump and xxx are polarizing - they're meant to attract a different audience to rap that older fans do not want in the genre. Not the first time or last this will occur!