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RE: Marketing for Artists #1: Introduction, Mindset and Context
Good article.
The tl;dr is basically: 1) Don't spam and 2) Don't ask people to listen to your music.
It would be cool if you could put an intro similar to the summary so people knew exactly what was going to be covered (and what wasn't).
Cheers.
Thanks, that's a great suggestion! Will update it today, and try to include a similar intro to my future articles as well 👌
As for the tl;dr - Kinda, but not really. Understanding context is a meta skill required to succeed in marketing, and pretty much anything else too. It helps build empathy and connect people. It's massively important, and also the reason I spent roughly 2000 words explaining it as an intro to the rest of the series.
Oh I totally agree. This is not obvious to many people, and those same people probably aren't going to (want to) read (2000 words) about it either. I found it useful though :)
Updated it now. Better intro, as well as I added some more examples =)