ADSactly Music Initiative #01

Introduction

We got together and decided we wanted to do something in the music space, as there are so many budding, talented musicians on the Steemit platform. We noticed that, although there were a lot of people posting, it felt like some of the contributors could use a little helping hand. I mean, who wouldn't want a little helping hand, right?
So where could WE add value? We could use our own in-house production people to help develop music for fellow Steemians looking for that little extra audio assistance.

We'll be running an initiative whereby Steemians can post their links below, and if the criteria are met (please read the criteria), we'll dig in with them and help mix their track, or add some instruments that they feel are missing from their song, or some little production techniques. If there isn't actually a post that our producer can work with, we might even just decide to give one of the entrants a bit of upvote love.

As time goes by and we put together enough collaborated content, we will then upload this content to digital stores (iTunes, Spotify, Deezer, etc.) and release a compilation album.
The other avenue where we would like to add value is to sync the music to commercials to try and develop some additional passive income for the artists.
Where will this go?
....Only time will tell!

How does it work?

• Comment below with your Steemit post, DSound link or Soundcloud link (or another platform that you would prefer to use). Must be within 7 days of this post.
• Upvote this post
• Join the ADSactly Discord Community
• Please try make sure you have independent audio files that we could actually work with in production
• @ADSactly picks a winner (Please check back in the comments for this)
• The winner receives a consultation over discord to discuss the direction moving forward on the track.
• Our in-house producer does the work, sends it back to the winner, and they upload it to DSound with a guaranteed upvote from @ADSactly
• We'll report back with the results in the following post so you, our followers, can keep track.

Disclaimer: Sometimes it might the case that out of all the entries, there isn't a post that can be worked with effectively; whether its due to a winner not getting back to us, or there being insufficient or inferior audio separates to work with. In this case we'll pick a song or track to show some love to.

About the Producer

Our guy behind the wheel is @heypapalegend, a music producer with a PDM in jazz studies and a BMusHons with distinction. He has performed in a variety of music acts in genres such as punk rock, reggae, dancehall, hip hop, electro, pop, jazz, and more. @heypapalegend is co-owner of internationally award-winning HeyPapaLegend Studios (heypapalegend.com) which have facilities in Cape Town and Johannesburg and has been in operation for roughly 10 years. Trust us, you're in good hands.

Check out our company website here

As well as some of the work we have done here

An example

To demonstrate how this might play out, @heypapalegend has put together a little before / after demonstration with some of his own work:

"A friend of mine had an idea for a lyric, which he sang to me over the phone. I sent him the most basic of beats, in order for him to be able to practice to tempo. He came through and recorded it, and from there I started developing the rest of the song."

"So then it was a matter of adding more percussion, adding synths, EQing and compressing everything, and then getting the vocalist back in. We decided on a really big build up in a more electro/dancehall style reminiscient of something Jillionaire or Diplo would do."

While the end result here is actually fairly simple - percussion, effects, a synth or two, an 808-style bass and various effects on the vocals, it actually took quite a long time to put together. Its important that everything in a mix has its own "space" where it can "live" and be most effective at doing its job. For example, one has to carve out some space in the low end so that the kick and the bass don't just completely jostle for position there. Another fine balance in a mix that is more focused on a young, electronic-listening audience, is the EQ and level between the vocals and the material that is in the high-mid range. Electronic music generally has very little dynamics. To elaborate, the individual elements as well as the stereo mix is compressed and limited so that there is very little difference between the high and low volume elements. This leaves challenges for the mix as we still need the vocals to sound like vocals, but one ends up carving out alot more frequencies from a vocal in an electronic mix than a rock or folk mix. This is a generalised statement and it applies to this tune, but wouldn't necessarily apply to every track, obviously.

Now what are you waiting for? Go and get that music post and link them in the comments...Don't forget to check up in the "How It Works" section to make sure you submit within the parameters. Lets have some fun with music!

The ADSactly Music Initiative is by led by Ross Dabone

The views and opinions expressed in this article are those of the author and do not
necessarily reflect the official policy or position of ADSactly

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