You're absolutely right about the personality/charisma. I met him in Taipei a while ago and the whole situation was rather strange.

He was showing some chapter from the e-book which you mentioned. There was also talk about the cryptocoin and crowdify site. And there were several mentions of soon to be hiring 80-100 person team in Taipei. But all three projects seemed pretty outdated.

The part of the e-book which we saw looked like a highschool project and the content was pretty poor. The cryptocoin landing page was live but looked like an unfinished draft, and the Crowdify site looked like it was designed 10 years ago. And the branding for these projects was all over the place - a bunch of different fonts, color schemes, logos and no clear identity.

Yet he was stood there talking to people about being a master at social media/digital marketing etc. And the weird thing was - despite all of this, he actually had a group of talented people there engaging with him and interested in getting involved.

It was so surreal. I remember sitting there and thinking "This is how people join a cult".

When you meet the guy, he does seems nice, confident, and good at networking. I've no idea if his intentions are/were to scam people, or if he believed this stuff himself. The whole ICO business is pretty dodgy on it's own, but maybe he believed in himself here. If he was legit then I do wish him the best, if not... it seems like he's been out-scammed and got what he deserved.