Hello, crypto world! In this article, I want to review the MOZO Project which has an ongoing popular and successful ICO sales nowadays.

Businesses are forced to act more sensitively and offer new value in creating customer satisfaction and customer loyalty, while constantly changing customer needs, desires and expectations in a highly competitive environment. Especially considering the increasing number of shopping malls and supermarkets in recent years, it is much more difficult to reach customers, satisfy customers, satisfy customers, meet needs and expectations in the growing retailing industry.

It is easier for a company which makes its customers happy to compete with its competitors. Keeping a loyal customer, who is satisfied with the goods or services he purchases, in business and buying goods and services again is less costly (6 times less) and easier to get goods and services without running other people. Moreover, even a small increase in the percentage of an enterprise's loyal customer appears to be reflected in its high operating profitability. Retail businesses are heavily involved in loyalty and reward programs to obtain loyal customers. Research shows that loyalty and reward programs that offer loyal customers a combination of special discounts, surprise gifts, and many other benefits help with frequent visits and more purchases. But while loyalty and rewards programs seem to be promising tools to increase sales, current loyalty programs do not work as well as they need to, and they have many problems

The Problem

The main problem with loyalty and reward programs nowadays is that customers will never use and lose a vast percentage of their points, coupons, and discounts on their purchases. According to research conducted, an amount equivalent to an estimated US $ 100 billion earned by customers in the US alone was not used.

Nowadays, every business produces special cards and coupons to provide customer loyalty and distributes it to customers free of charge. Over the years we have seen dozens of different cards and coupons accumulating in our wallets for use in different industries. Often the value of the cards is lost and over time it can turn into an entertaining game for your children. Surveys show that an average consumer subscribes to or participates in approximately 29 different award programs in a year. Therefore, it is very difficult or even impossible for a customer to use so many cards in an efficient way.

Another handicap related to the award program is that consumers cannot easily remember or control when their points will end up. Indeed, many customers do not know how many points are accumulated on their cards and the validity period of these points, so they risk losing without using their points. In addition, the mechanisms by which customers can check their score information are unfortunately not easily accessible. Finally, another important problem with today's loyalty programs is that consumers do not know what their scores are. In other words, they are having difficulty finding answers to questions such as how long they are worth, how they are used, and how they are used. Because some points can only be used for certain products and some for a certain amount of purchases.

What is MOZO?

Mozo is a great solution, with a blockchain based platform, designed to increase the number of visitors and therefore sales of online shops and retail stores. With Mozo Token, customers are directly directed to operators and store owners and are encouraged to explore new places, browse products and shop. In a sense, Mozo will be a white knight which will revive street stores.

Mozo's vision is to create a universal platform for attracting more visitors and customers to the stores. Consumers will earn and accumulate a cryptocurrency called Mozo Token when they shop at stores with the application of Mozo APP. Mozo tokens can be used to get discounts on products and services in Mozo-backed stores. Also, when you go to a different country, you can buy Mozo via Visa, Paypal, Alipay etc. you will be able to use it without paying high transaction fees.

Partnerships with leading retail giants in China and 38,000 stores that have decided to use Mozo are helping MOZO to become the number one cryptocurrency in the global retail market.

How Does Mozo Work?

First of all, Mozo applies to all types of retail businesses. Hence, any business that wants to increase customer numbers and loyalty from small shops to large retailers, shopping malls and stadiums can freely use the Mozo. How will you use mozo? Now let's explain this with an example.

First of all, imagine that you operate a big mall. You want to increase the number of visitors to increase your sales and profit margin, but you do not know how to do it. In particular, you want to attract more customers to the upper floors which have lesser visitors. Maybe you want customers to know about the new store you are opening on these floors, as well as visit the place. The first thing you need in order to realize all of these targets is to download the Mozo application.
Once you download Mozo, you can buy it easily and your Mozo Tokens will be instantly transferred to your digital wallet and you can start using them.

After that, when customers come to your shopping center with the Mozo application they downloaded to their phones, you can direct them wherever you want. You and other store owners in the shopping center will be able to choose how and when to manage Mozo Token promotions. For example, you can easily get customers to visit the newly opened shop on the upper floors. When customers go there and check-in, you can increase traffic thereby rewarding them with Mozo Tokens. When, where, and how much you give the Mozo tokens is up to you. The control with Mozo is entirely up to you. So if customers do not perform the actions you want to promote, they won’t be able to earn Mozo Tokens.

Mozo Token Ecosystem and ICO Sales

Supported by the Ethereum blockchain network, the Mozo Token carries a value beyond its merits as a reward program. Customers have the right to send Mozo Tokens they own as a gift, to share with their friends, or to trade through cryptocurrency exchanges.

A fixed 5 million (5,000,000,000) Mozo tokens will be supplied for the Mozo Project. 25% of these Mozo Tokens will be sold to the public in two periods. In the first period; 700,000,000 Tokens will be sold and pre-sales have started as of May 8th. In this period, the value of each token was set at USD 0.09. The hard cap for this period has been identified as 42 million.

The second period in which 550,000,000 tokens will be sold is planned to realize in the last quarter of 2018. Here tokens will be sold as a minimum of 0,12 US Dollars. The hard cap of this period is set at $ 46 million. The total hard cap for these two periods will be $ 88 million.

Team Members

The Mozo concept was first formulated in 2015 by the Mozo team, which was set up in Asia to meet the business needs of major retailers. While the Mozo team worked on pilot projects, they noticed the lack of customer and visitor numbers at the shopping malls and had detailed information about the inefficiency of the awards and loyalty programs in the retail industry. When we look at the Mozo team, we can easily see that it consists of high-quality specialists with past experience.

Conclusion

As a result, Mozo is a unique platform that will lift all the disadvantages of traditional awards and loyalty programs and increase customers' loyalty and allow them to freely visit the stores and spend their tokens freely as they want.

For More Information Please Visit:
Website: https://www.mozocoin.io/
Twitter: https://twitter.com/MozoToken
Telegram: https://t.me/mozotoken
Medium: https://medium.com/@mozotoken
Whitepaper: https://www.mozocoin.io/pdf/060418_whitePaper_mozo.pdf
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=4169993
Bounty Program: https://bitcointalk.org/index.php?topic=4505246.0

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