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Kindly spare me your 2 minutes as I put you through this free tutorials on how you can start and run a profitable e-commerce Business in Nigeria using reliable simple tools.

E-commerce (Electronic Commerce) is the buying and selling of goods and services, or transmitting of fund or data, over an electronic network primarily the internet.

This Business transaction occur either as business to business, business to consumers, consumer to consumer or consumer to business.

In setting up E-commerce Business in Nigeria, here are simple strategic steps to follow and achieve result:

(1) Deciding On What To Sell:

Deciding on what to sell could be a hard decision to make but making a good market survey and research can actually help anyone start effectively.

Always start with what you are familiar with as you may be required to write a sales copy on it to persuade sales.

In addition, always visit existing online stores like Jumia, Konga, Dealdey, and the likes to capture what is trending, what is selling hot and customer's review on some of these products. This will help you start up well in decision making.

(2) Sourcing For Products:

Sourcing for products is another approach that one should also put in to proper consideration before going into E-commerce Business in Nigeria.

Weather you are selling digital products, virtual products or physical products on your E-commerce store, there are two major ways you can sources for your products.
Either building your products from scratch by yourself or getting them supplied to you from reliable suppliers.

We have local suppliers here in Nigeria and also international suppliers from China and other Asians at amazingly affordable prices that can assure you a wide range of profit margin be it virtual products, digital products or physical products.

(3) Setting Up Your Online Store:

Setting up your online store to market your products and services could actually give you a good position in a profitable E-commerce space.

There are many tools one could use to build an E-commerce store ranging from Woocommerce, Shopify, Bigcommerce, and many other ones that a starter can use to get things together while you grow from there.

But if don't have cash now to invest in E-commerce software's, then I recommend you start up by using a simple facebook sales page, or by opening a seller's store at Jumia, Konga, Dealday or jiji, while you still plan on having your own online store. It's very crucial to stand you out with your own brand.

(4) Driving Traffic To Your Online Store:

Driving traffic to your online store is what exposes your products and services to sales. There are various ways you can gain traffic to your online store but I suggest you make good use of social media platforms for your advertising as it gives you access to target the real audience that hungers for your products and services, with its amazing targeting tools that enable one to target specific locations, age, gender, interest, and build a custom audience, etc.

In my next post I would share with you how to apply Long-term Optimization Strategies in your E-commerce Business through Retargeting, Upselling, Cross Selling and Free Shipping marketing models in order to boost sales.
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