Training as part of communication process

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Be sure to provide – and pay for the necessary training for your staff or employers to learn how to use communication hardware and softwares. The skills and knowledge required to design and publish a newsletter on a computer are no more intuitive than the skills required for other softwares.

Even understanding the software and processing the skills to use it is no guarantee that your team will produce high quality publication. Training should produce high quality publications.

Training should include some basic designs and graphics concepts. Desktop publishing has put high powered tools into hand of non realistic people, even with disastrous results.