THE PARADOXICAL COMMANDMENTS YOU CAN NOT IGNORE by Kent M. Keith.

People are illogical, unreasonable, and self-centered.
You have to Love them anyway.

If you do good, people will accuse you of selfish ulterior motives.
You have to Do good anyway.

If you are successful, you will win false friends and true enemies.
You have to Succeed anyway.

The good you do today will be forgotten tomorrow.
You have to Do good anyway.

Honesty and frankness make you vulnerable.
You have to be Be honest and frank anyway.

The biggest men and women with the biggest ideas can be shot down by the smallest men and women with the smallest minds.
You have to Think big anyway.

People favor underdogs but follow only top dogs.
You have to Fight for a few underdogs anyway.

What you spend years building may be destroyed overnight.
You have to Build anyway.

People really need help but may attack you if you do help them.
You have to Help people anyway.

Give the world the best you have and you'll get kicked in the teeth.
You have to Give the world the best you have anyway.