How To Make Money Online

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How To Make
Money Online
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How To Make Money Online
Title: How To Make Money Online
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Table of contents
Table of contents ................................................................................................... 4

1. Introduction ..................................................................................................... 18
   Skills needed to work online .................................................................................................... 19
   Organization ................................................................................................................................... 19
   Communication .............................................................................................................................. 20
   Resourcefulness ............................................................................................................................. 21
   Availability ...................................................................................................................................... 21
   Benefits of working online ....................................................................................................... 22
2. How To Make Money Online ............................................................................ 25
   Payment method ...................................................................................................................... 25
   Not handling payments .................................................................................................................. 25
   Handling payments yourself .......................................................................................................... 26
   Registering a business .............................................................................................................. 27
   Long-term goals........................................................................................................................ 27
3. Sell Online ........................................................................................................ 29
   Online marketplaces ................................................................................................................ 29
   Products you sell ...................................................................................................................... 30
   Selling old stuff............................................................................................................................... 30
   Selling your products ..................................................................................................................... 31
   Reselling products .......................................................................................................................... 31
   Selling your service ........................................................................................................................ 31
   Selling digital products ................................................................................................................... 31
4. Start a Webshop .............................................................................................. 40
   Set up the website ................................................................................................................... 40
   Platform ......................................................................................................................................... 41
   Hosting ........................................................................................................................................... 41
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   Domain ........................................................................................................................................... 41
   Social media channels .................................................................................................................... 41
   Subscribers list ............................................................................................................................... 41
   Set up the webshop ................................................................................................................. 42
   E-commerce integration ................................................................................................................ 42
   Make products available .......................................................................................................... 42
   Product categories ......................................................................................................................... 43
   Product page .................................................................................................................................. 43
   Product name ................................................................................................................................. 43
   Product description ........................................................................................................................ 43
   Visual elements .............................................................................................................................. 44
   Promote your webshop ........................................................................................................... 46
5. Dropshipping.................................................................................................... 48
   What is dropshipping? ............................................................................................................. 48
   Advantages of dropshipping .................................................................................................... 49
   Disadvantages of dropshipping ................................................................................................ 50
6. Freelancing ...................................................................................................... 53
   Who is a freelancer .................................................................................................................. 53
   Advantages ............................................................................................................................... 54
   Disadvantages .......................................................................................................................... 55
   Getting started as a freelancer ................................................................................................ 56
   Create an online profile ................................................................................................................. 57
   Choose a niche ............................................................................................................................... 58
   Determine the target clients .......................................................................................................... 58
   Set your rates ................................................................................................................................. 58
   Types of work you can do as a freelancer ................................................................................ 59
   Admin support ............................................................................................................................... 61
   Customer service ........................................................................................................................... 61
   Development ................................................................................................................................. 61
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   Translation ..................................................................................................................................... 61
   Design............................................................................................................................................. 62
   Writing ........................................................................................................................................... 62
   Where to find a job as a freelancer? ........................................................................................ 62
   Fiverr .............................................................................................................................................. 63
   Upwork ........................................................................................................................................... 63
   Freelancer ...................................................................................................................................... 64
   iFreelance ....................................................................................................................................... 65
   People Per Hour ............................................................................................................................. 66
   Final recommendation ............................................................................................................. 67
7. Rent Online ...................................................................................................... 69
   What to rent ............................................................................................................................. 69
   How to rent online ................................................................................................................... 70
   Where to rent online ................................................................................................................ 70
8. Starting and Monetizing Your Blog ................................................................... 74
   A thing or two about blogging ................................................................................................. 74
   Beyond writing ......................................................................................................................... 76
   Start with optimization ............................................................................................................ 76
   Online promotion of your blog ................................................................................................ 76
   How to earn money from blogging .......................................................................................... 76
   Monetizing your blog ............................................................................................................... 77
   Displaying banners ......................................................................................................................... 77
   AdSense.......................................................................................................................................... 77
   Sponsored posts/reviews ............................................................................................................... 79
   Affiliate marketing ......................................................................................................................... 79
   Selling your own product(s) ........................................................................................................... 79
   Selling your services ....................................................................................................................... 80
   Indirectly making money from blogging .................................................................................. 80
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9. Become an Influencer ...................................................................................... 83
   What is influencer marketing? ................................................................................................. 83
   What do you need to monetize the influence? ....................................................................... 84
   Opportunities to monetize influence ....................................................................................... 85
   Opportunity to speak at the conferences/workshops/seminars................................................... 86
   Opportunity to work with brands .................................................................................................. 86
   Opportunity to work with other influencers ................................................................................. 86
10. Affiliate Marketing ......................................................................................... 89
    Merchants and affiliates .......................................................................................................... 90
    What do you need to become an affiliate? ............................................................................. 90
    How to find affiliate programs to join? .................................................................................... 93
    How to know if the program is right for you?.......................................................................... 94
11. Using YouTube to Make Money Online .......................................................... 96
    Think about content first ......................................................................................................... 96
    Creating a YouTube channel .................................................................................................... 96
    Start creating content that brings views .................................................................................. 99
    Enable monetization ................................................................................................................ 99
    Other ways of making money on YouTube ............................................................................ 101
12. Teaching Online ........................................................................................... 104
    Choosing your niche ............................................................................................................... 105
    Starting with online classes .................................................................................................... 106
    Equipment .................................................................................................................................... 106
    Software ....................................................................................................................................... 106
    Your portfolio ............................................................................................................................... 110
    Pros and cons of online classes .................................................................................................... 110
    Starting with online courses .................................................................................................. 112
    Equipment .................................................................................................................................... 112
    Software ....................................................................................................................................... 112
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    Advantages and disadvantages of teaching online courses ........................................................ 119
13. Become a writer ........................................................................................... 123
    What will you need? .............................................................................................................. 123
    Writing ......................................................................................................................................... 124
    Research ....................................................................................................................................... 124
    Environment ................................................................................................................................ 124
    Software ....................................................................................................................................... 124
    Publishing independently ....................................................................................................... 125
    Working for others ................................................................................................................. 126
    Where to find jobs? ................................................................................................................ 126
    Cold emailing ............................................................................................................................... 126
    ProBlogger Job Board ................................................................................................................... 126
    Freelancing platforms .................................................................................................................. 126
    LinkedIn ........................................................................................................................................ 127
    ConstantContent .......................................................................................................................... 127
14. Exploring Websites That Pay for Specific Tasks ............................................ 129
    Do surveys .............................................................................................................................. 129
    Do various online tasks .......................................................................................................... 130
    Get paid when you buy .......................................................................................................... 130
    Name a business .................................................................................................................... 131
    Become a mystery shopper ................................................................................................... 131
    Make money by losing weight ............................................................................................... 132
15. Best Practices for Making Money Online ..................................................... 134
    Find a niche ............................................................................................................................ 134
    Learn how to communicate ................................................................................................... 135
    Build your reputation ............................................................................................................. 135
    Provide value .......................................................................................................................... 136
    Stay informed ......................................................................................................................... 136
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    Be careful when outsourcing ................................................................................................. 137
    Define contracts /TOS ............................................................................................................ 137
    Find colleagues ....................................................................................................................... 138
    Balance life and career ........................................................................................................... 138
16. Possible Scams When Making Money Online ............................................... 140
    Scams to avoid ....................................................................................................................... 140
    Writer and research scams .......................................................................................................... 141
    Money scams ............................................................................................................................... 141
    Multi-level marketing................................................................................................................... 141
    Contest and sweepstakes ............................................................................................................ 141
    Watch out for these signals ................................................................................................... 142
    Sounds too good to be true ......................................................................................................... 142
    Vague job description .................................................................................................................. 142
    No contact information................................................................................................................ 142
    Research shows nothing .............................................................................................................. 143
    Being contacted about a job offer without applying ................................................................... 143
    You are required to provide personal/confidential information ................................................. 143
    Avoid deals based on product profit............................................................................................ 143
    Conclusion .................................................................................................................................... 144
17. Glossary ....................................................................................................... 146
18. Making Money Online Questionnaire .......................................................... 153
    Questions ............................................................................................................................... 153
    Answers .................................................................................................................................. 164
19. Conclusion ................................................................................................... 166
    Starting out............................................................................................................................. 166
    Lifelong learning ..................................................................................................................... 167
    Taking the opportunity .......................................................................................................... 167
    Final suggestion ...................................................................................................................... 168
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    Define ........................................................................................................................................... 168
    Research ....................................................................................................................................... 168
    Plan .............................................................................................................................................. 168
    Implement .................................................................................................................................... 168
    Analyze ......................................................................................................................................... 168
    Bonus Material: How To Start A Blog ................................................................. 170
20. Introduction: How To Start a Blog .................................................................. 172
    Blogging statistics worth knowing ......................................................................................... 174
21. The Basics of Blogging .................................................................................... 177
    What is a blog? ....................................................................................................................... 177
    Types of blogs ......................................................................................................................... 178
    Personal blog ............................................................................................................................... 178
    Business blog ................................................................................................................................ 178
    Niche blog .................................................................................................................................... 179
    Types of content .................................................................................................................... 179
    Evergreen content ....................................................................................................................... 180
    Compounding blog post ............................................................................................................... 181
    Content formats ..................................................................................................................... 181
    Written content ........................................................................................................................... 181
    Visual content .............................................................................................................................. 182
    Audio content .............................................................................................................................. 182
    Video content............................................................................................................................... 182
22. Blogging Platforms and Hosting ..................................................................... 185
    What is a blogging platform? ................................................................................................. 185
    WordPress .................................................................................................................................... 185
    Joomla .......................................................................................................................................... 187
    Squarespace ................................................................................................................................. 188
    Blogger ......................................................................................................................................... 189
    Wix ............................................................................................................................................... 189
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    Medium ........................................................................................................................................ 190
    Tumblr .......................................................................................................................................... 191
    How to choose a blogging platform? ..................................................................................... 191
    Self-hosted vs. hosted .................................................................................................................. 191
    Online community ....................................................................................................................... 193
    Features and plugins .................................................................................................................... 193
    Pricing .......................................................................................................................................... 193
    What is hosting? ..................................................................................................................... 193
    Types of plans .............................................................................................................................. 194
    Types of hosting services ....................................................................................................... 195
    What to think about when choosing a hosting provider? ........................................................... 195
23. Planning Your Blog ......................................................................................... 201
    Name ...................................................................................................................................... 201
    Domain ................................................................................................................................... 202
    Logo and graphics .................................................................................................................. 203
    Social networks ...................................................................................................................... 205
    Blogging strategy .................................................................................................................... 206
    Goals ............................................................................................................................................ 206
    Content planning ......................................................................................................................... 207
    Target group ................................................................................................................................ 207
    Promotion tactics ......................................................................................................................... 208
    Monetization ................................................................................................................................ 209
24. Blog Design .................................................................................................... 211
    Choosing a template .............................................................................................................. 211
    One-column ................................................................................................................................. 213
    Two-column ................................................................................................................................. 213
    Three-column ............................................................................................................................... 213
    Grid .............................................................................................................................................. 214
    Portfolio ....................................................................................................................................... 214
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    Magazine ...................................................................................................................................... 215
    Blog pages .............................................................................................................................. 215
    Homepage .................................................................................................................................... 215
    About us page .............................................................................................................................. 216
    Start here page ............................................................................................................................ 217
    Contact page ................................................................................................................................ 217
    Other blog pages .......................................................................................................................... 217
    Main menu ............................................................................................................................. 218
    Categories .............................................................................................................................. 219
    Make a quick sketch ............................................................................................................... 219
25. Choosing Blog Plugins .................................................................................... 222
    Choosing plugins .................................................................................................................... 222
    Advantages................................................................................................................................... 222
    Disadvantages .............................................................................................................................. 223
    Popular free WordPress plugins ............................................................................................ 225
26. Creating and Publishing Articles ..................................................................... 231
    Creating an article .................................................................................................................. 231
    Writing a blog post ................................................................................................................. 232
    Title .............................................................................................................................................. 232
    Create an outline ......................................................................................................................... 232
    Intro ............................................................................................................................................. 233
    Content ........................................................................................................................................ 233
    Conclusion .................................................................................................................................... 234
    Proofreading and editing ............................................................................................................. 234
    Publishing the article ................................................................................................................... 236
27. How to Optimize a Blog Post .......................................................................... 240
    SEO-friendly ............................................................................................................................ 240
    Title optimization ......................................................................................................................... 240
    Content optimization ................................................................................................................... 241
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    Image optimization ...................................................................................................................... 242
    Links optimization ........................................................................................................................ 243
    User-friendly........................................................................................................................... 244
    Mobile-friendly ....................................................................................................................... 245
    Content structure ......................................................................................................................... 246
    Responsive design ........................................................................................................................ 247
    Page load time ............................................................................................................................. 247
    Images .......................................................................................................................................... 248
    CTAs ............................................................................................................................................. 248
    Sidebar ......................................................................................................................................... 248
28. Integrating Social Media ................................................................................ 250
    Sharing on social networks .................................................................................................... 251
    Building influence through social networks ........................................................................... 252
    Promotion through social media ........................................................................................... 253
    Organic reach ............................................................................................................................... 253
    Paid reach .................................................................................................................................... 253
    Social media promotions ............................................................................................................. 254
    Collaboration with the influencers/brands .................................................................................. 254
29. Getting Your Blog Indexed ........................................................................... 257
    The process of indexing web pages ....................................................................................... 257
    Sitemap .................................................................................................................................. 258
    Submit the sitemap to search engines ........................................................................................ 258
    Submit to search engines ....................................................................................................... 259
    Get links .................................................................................................................................. 261
    Make sure your content is optimized .................................................................................... 262
    Publish regularly ..................................................................................................................... 262
30. Blog Statistics to Monitor ............................................................................. 264
    Blog metrics ............................................................................................................................ 264
    Unique visits ................................................................................................................................. 265
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    New Vs. returning visitors ............................................................................................................ 265
    Pages per visit .............................................................................................................................. 265
    Bounce rate .................................................................................................................................. 265
    Average session duration ............................................................................................................. 266
    Popular content ........................................................................................................................... 266
    Referral traffic .............................................................................................................................. 267
    New conversions .......................................................................................................................... 268
    Mobile visitors ............................................................................................................................. 269
    Google Analytics for your blog ............................................................................................... 270
31. Build Engagement on Your Blog ................................................................... 274
    Use conversational voice ....................................................................................................... 275
    Invite people to interact ........................................................................................................ 276
    Dedicated communities ......................................................................................................... 276
    Free communities ........................................................................................................................ 277
    Exclusive communities ................................................................................................................. 277
    Paid communities ........................................................................................................................ 277
    Organize an activity ................................................................................................................ 278
    Readers become your focus ................................................................................................... 278
    Related content ...................................................................................................................... 279
32. Ways to Promote Your Blog ......................................................................... 283
    Have extraordinary content ................................................................................................... 283
    Uniqueness .................................................................................................................................. 284
    Consistency .................................................................................................................................. 284
    Completeness .............................................................................................................................. 284
    Be an active member of communities ................................................................................... 284
    Promote on social media ....................................................................................................... 285
    Choose the social networks ......................................................................................................... 285
    Create recognizable presence ...................................................................................................... 285
    Share content on social networks ................................................................................................ 285
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    Interact with your followers ........................................................................................................ 286
    Paid promotion ...................................................................................................................... 286
    Search engine ads ........................................................................................................................ 286
    Social media ads ........................................................................................................................... 286
    Paid collaborations ...................................................................................................................... 287
    Email marketing ..................................................................................................................... 287
    Guest blogging ....................................................................................................................... 287
    Blogger outreach .................................................................................................................... 288
    Working with influencers ....................................................................................................... 288
33. Making Money Through Your Blog ............................................................... 291
    Affiliate marketing.................................................................................................................. 291
    AdSense .................................................................................................................................. 292
    Banners .................................................................................................................................. 292
    Sponsored content ................................................................................................................. 292
    Starting a business ................................................................................................................. 293
    Promoting a business ............................................................................................................. 293
    Products and services............................................................................................................. 293
    What to think about when choosing monetization method? ............................................... 294
34. How to Start a Blog Glossary ........................................................................ 297
35. Questionnaire .............................................................................................. 305
    Questions ............................................................................................................................... 305
    Answers .................................................................................................................................. 317
36. Conclusion ................................................................................................... 319
    Blogging and online marketing .............................................................................................. 319
    Email marketing ........................................................................................................................... 319
    Search engine marketing ............................................................................................................. 320
    Affiliate marketing ....................................................................................................................... 320
    Building community ............................................................................................................... 320
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    Planning and documenting .................................................................................................... 321
    Reasons to start a blog ........................................................................................................... 322
    Blogging checklist ................................................................................................................... 322
    The final thought .................................................................................................................... 323
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