10 Retail Store Manipulation Tactics Being Used On You
How The Retail Stores Are Manipulating You To Buy More
- Price items 1 cent less than round number, so it always ends with .99
- Free Shipping
- Gift Cards
- Store Layout
- Illusion of Bulk Bargains
- False Sense of Urgency
- High Discount / Big Markdowns
- Checkout Line Display
- Decoy Pricing
- The Loss Leader
This tricks the brain into thinking that item is actually cheaper than if it was whole number ex: $5.00 vs $4.99
It's not free in most cases, they just inflate the price of the item before offering free shipping
When you want to give a gift think twice because there is $41 Billion Worth of Unclaimed Gift Cards since 2005. So avoid giving anyone gift cards. So either give them money or ask them what they want, but in case you have it you can sell it at CardCash.com or other similar websites.
They put the items we need the most all the way at the back so that there is a chance you might buy few other things on impulse before getting to your destination.
Buy 2 Get 1 FREE, who doesn't love free stuff but in most cases it's just a trick to get you to buy two items that you don't really need. You most likely wouldn't have bought it if it didn't say FREE.
Limited stock / Limited Offer is just another trick for them to push their products by creating false urgency, we all know they won't run out of any product.
"Retail price
This is where the shoppers spend the most time waiting, so they fill it with candy and other junk food so that you will impulse buy while waiting. Also this is the most profitable area in the store.
Lets say there is a $2 fries and the large is $8, most people will buy the small. However, if you add a medium at $7, most people will buy the large because they say, 'Oh, it's only a dollar more than the medium.'"
Stores are willing to take a loss on few heavily discounted items just to get you in their store, then you will impulse buy other things that aren't on sale and they will cover their losses.
~The loss leader~
Out of tricks you posted, this is by far the most annyoing to me.
Especially when a retail store has a sale on something, and then doesn't have it when I get there.
It really makes ya feel like they just want to get you in the store.
Frys, the electronic store, is notorious for doing this....
The other tricks are pretty easy to catch onto.
I always round the .99 to a whole dollar above, so it dont seem cheaper.
And when it comes to bulk deals I make sure I'm getting what I absoultely need.
Thanks for sharing these tricks!
~Nico
All of these are sale tricks.
The one I get most irritated is the previous price in discount season, for example the previous price tag is so high but actually it has never been priced at that price.
Well that's why we have price comparison engine websites where it crosschecks items across all the web so you check the price before you buy it. But ye it is a scummy tactic.
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Saleswomen will break your heart. It's worth it.