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RE: SA’s City of Durban to be engulfed by STEEM! The world to follow!
I like the idea of advertising but without the referral program in place we have no way to measure the effectiveness of non-digital ad campaigns. How can we know if these ad campaigns are having an effect and how can we confirm the billboard?
You will have to take pictures for us and make a video asking people about Steemit. At least with that you can have an idea of the effect of your campaign by collecting a random sample.
We have to be EXTREMELY careful with these type of fund raise posts. Encouraging the raising of funds (upvotes) based on promises can be extremely detrimental to the community in the long run. We need to develop some clear guidelines for this type of thing. See my comments regarding a similar situation here:
https://steemit.com/homeless/@brookdemar/i-m-homeless-but-not-forgotten#@james212/re-dunja-re-brookdemar-re-barriexy-re-brookdemar-i-m-homeless-but-not-forgotten-20160725t232742298z
Hi James212, I understand your concerns, which is why I publicly staked my reputation on it, if you look at my name in the post it has a hyperlink to my LinkedIn page, I have provided social credibility and not just a username. I will also post proof once the billboards are in flight.
Hi steemdrive, thanks for your reply. My concern is not particularly with you or your project, as you seem to be very honest and quite capable of doing what you propose. My point is that we as a community need to set some basic standards and best practices for this type of activity. We will shortly have a large volume of people in this project, and Steemit as this is a unique community with resources at the ready, will be deluged with solicitations for all kinds. How do we deal with the scammers who are sure to come? The best community standards should be basic, clear, and with few exceptions. My initial suggestions for guidelines are in the link provided above, and I am sure there are many other valid approaches. I look forward to the community giving this issue some serious attention.
Hi @james212
May I suggest you host a post on it, request feedback in the reply section. Pm me the link if you do, in Slack, "thecryptodrive" is my name there.
Hey am new on steemit please support me to grow.
Hope you will help me out....
https://steemit.com/mgsc/@cryptoturdz/countries-from-where-whales-belongs-in-cryptocurrency
Like this potential "copy cat":
https://steemit.com/steemit/@thedashguy/the-unofficial-steemit-billboard-campaign-of-the-pacific-northwest
#doyourpart
I know thedashguy, I believe him when he says he was working on the same idea the same week as me that week, he took long to execute so decided to post unofficial version. I'm cool with it. Steemit is greater than any one post or person.
Thanks bro!
And...there's also no problem that more people do billboards. It will only grow steemit. The problem is more if there's scams out there. It's also not really an efficient crowdfunding model as half of the 75% will go to steempower...
What concerns me is that people are pushing Steemit before it's had any formal security audit??
Since when does it make sense to pump an untested platform?
If we didn't do it someone else would have done a post like this, I think a lot of the issues have been ironed out. But be safe and withdraw at least some SBD and Steem out to another wallet so as not to keep eggs all in one basket, common sense.
I haven't pentested their platform so I can't say, but until there's been a formal security audit, I will withdraw all of my substantial SBD gains, and understand my account to only probably belong to me, given that someone else might be able to take ownership of it.
Slock.it devs in their arrogance conducted no thorough security audit, and look what happened. $100 million fund collapsed.
Hi @luckybit your comments are very insightful and diligent.
Part of the campaign is proof of advertisement, the proof will be a photo of the billboard as well as a video because photos are easy to doctor. I will also include the invoice and proof of payment to the billboard agency. The plan is to eventually have the agency receive SBD for additional transparency and improve adoption rates.
WIth outdoor media, it is always difficult to gauge effectiveness in terms of signups, unless a referral code is given to give the new signup say an extra 10$ for using the code.
There is another solution, I have registered steemdrive.com which currently points to this post, but if the steemdrive.com URL is flighted on the billboards, it can be used as an onboarding site with tutorials etc and a signup link to Steemit.com for the user to join once comfortable enough to wade into the waters of Steemit,
By landing on Steemdrive.com, and signing up thereafter we can be semi-certain that the signup came from a billboard.
Another way to gauge effectiveness is based on geographic signups from Durban South Africa, compare the number of signups from Durban before and during the month long campaign, if the adoption rate increased during that time then the billboard was a success.
Steemdrive.com as a landing page is a good idea if you keep a mailing list or something similar. This way you can register and track statistics and present them in your future posts. As a dual purpose the landing page and mailing list can become your mechanism to communicate with your street team for in the field word of mouth advertising aka buzz marketing.
fantastic, thanks for the advice @Luckybit, you have lot's of good input. Would you like to join as liaison for your region? if not, I can add you to our slack pvt war room channel as an advisor if you like.
Liaisons will be paid 20% of the Steem Dollar (SBD) payout for the post related to the campaign they are involved in facilitating.
correct!