Truly Amazon has done sort of ok for a new startup, but think about where amazon is today after fifteen years ???
To say a company who just fails year after year after year to post dividends to shareholders; well ok yes amazon has posted shareholders but certainly nothing even close to what shareholders could have got from investing in a simple CD for a decade and a half...
Truly; what do you expect?
Peace on Earth?
Dogs and Cats living together in Harmony ?
A Cure for Cancer ? or
Shareholder dividends for Amazon Stock holders...

Truly the only thing Amazon has going for it is just one single thing; nothing else, and no I am not going to name the only thing Amazon has that is useful. simply because I do not want to...
I wrote the answer; but i removed it as well, why give monopolies any new ideas :)
/hugz... ;)

After all; I a Social Media Consultant and if they want my opinion then they can pay me for the consult ;)