How can I make $2,000 per week with just my laptop# Special case study

Listen, there are a lot of ways to do this. I’m going to explain the most sustainable way to get to paradise. Listen closely. You might want to take notes. Or bookmark this answer.

Step one: Find a niche.

The best niches haven’t changed much over the last few hundred years. That’s a function of the society in which we live.
• People want to make money
• People want to be beautiful
• People want to be in shape
• People want to be more successful/respected.

You can never be too thin, too beautiful, or too rich. These niches though, are crowded. Don’t worry, I’ll show you how to make ends meet and even thrive.
Keep reading.

Step Two: Choose an angle.

The word angle makes it seem like you’re doing something duplicitous. You’re not. Every business has an angle. Some people refer to it as a differentiating factor. Whatever.
• Amazon is the biggest digital retailer in the world. They started as an online book merchant.
• Paypal is one of the largest online payment processors. They started as a peer to peer money transfer service
• Facebook controls the worlds news. They started as a platofrm to keep friends and family connected.
• Twitter has 280 characters. They started with 140. Sorry, I couldn’t resist.

The point is that your angle doesn’t have to be permanent. It just allows you to peek your head above the online cacophony.

Here’s a simple format to create your positioning statement.
For (target customer)
Who (statement of need or opportunity),
(Product name) is a (product category)
That (statement of key benefit).
Unlike (competing alternative)
(Product name)(statement of primary differentiation).

Harley Davidson example:
The only motorcycle manufacturer
That makes big, loud motorcycles
For macho guys (and “macho wannabes”)
Mostly in the United States
Who want to join a gang of cowboys
In an era of decreasing personal freedom.
Don’t kill yourself with this process. It can, actually, be changed later. It won’t survive your first few customers anyways.

Step Three: Choose a business model.

You’d be surprised at how many people have no idea how they’re actually going to make money from their efforts. Some people change their ideas every few months. Some people change every few weeks.
Your business model isn’t written in stone. It shouldn’t be changed unless you have a good reason. A few business models to choose from:

• Advertising
• Affiliate marketing
• Product creation
• Offering a service
• Monthly subscription

Each one comes with it’s own set of challenges and advantages. For example, it’s very lucrative to have people paying you ever month. It’s also harder to get them to commit.
Advertising is easy money and more hands off. You need a huge amount of traffic to make 2k a month from it.
Services are lucrative. You can’t handle many clients at a time.
You’ll have to make a decsion based on on your time, resources, and skill level.
for the rest of this answer, I’ll focus on creating your own products and affiliate marketing. The overall premise is the similar for both of them.

Step Four: Test product ideas/offers

You have a niche and an angle. Choose affiliate offers that’ll appeal to the people in it. Those who want diet pills won’t respond to the same people who are looking to eat healthier.

You need to test before you start developing.
Create a landing page that describes the product you want to build. Send traffic at it. Capture contact emails. Talk to those people, get them on the phone, and figure out what they truly want.
This is where most people drop the ball. They create a landing page, get a few emails, and think they can create a product that people will buy. It doesn’t work like that.

You have to ask them what about your offer intrigued them. It may be an aspect you just threw in as an after thought and don’t plan on incorporating into your final product.
If you don’t ask then you’ll never know.

You can get a bit of feedback about your ideas from people in the trenches by joining our new Facebook group.
You’ll learn what they want, how much they’ll pay, and what doesn’t really matter. Those are invaluable insights.
Narrow your ideas down to one or two. If you’re building the products then ask people to pay. Incentivize them with a discount. If it’s an affiliate offer then send a bit of cold traffic at it. If you’re profitable then ramp it up. If not, go back to the drawing board.

Step Five: Build It. Send traffic at it, and tweak as you go.

Alright, you know what to build/offer, and who you’re selling it to. The next thing to do is actually get in the trenches.
I hate to say it, there’s no silver bullet. All I can do is point you in the direction of the right resources.
The build it part:

For digital products:
• Camtasia studio
• Memberpress
• Teachable
• Blue Yeti Mic
For Physical Products:

• Oberlo
• Shopify
• Woocomerce
• Alibaba
• Makers Row