How to choose a good Face Serum

Face Serums are lightweight moisturizers that penetrate much deeper to deliver a very high concentration of their active ingredients into your skin. Unlike your usual moisturizers, facial serums penetrate the skin quickly instead of sitting on the surface of the skin which will result in firmer, smoother texture, less visible pores, increased levels of moisture, and diminished aging effects. Many facial serums are a mixture of high quality oils and botanical extracts that have Antioxidant, Anti-Inflammatory and Hydrating properties.

Antioxidants

Antioxidants help to protect against sun damage and fight the damaging free radicals that are responsible for what we see as skin damage and marks of aging including fine lines and wrinkles.

Anti-Inflammatories

Anti-Inflammatories help neutralize redness and prevent inflammatory cell damage.

Hydrators

Hydrators strengthen the skins ability to build strong membranes and a natural barrier. Hydrating ingredients protect against dryness and signs of aging by helping to replenish the naturally occurring fats of the skin therefore improving moisture retention and protecting your skin from environmental damage.