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RE: Personal Branding
Most recruiters and h.r. departments use bots to crawl resumes for keywords to narrow down candidates. So it becomes more and more important to optimize a resume and your website. Like SEO on steroids.
What I don't understand is why they're still stuck on resumes. A LinkedIn profile is much more comprehensive than a resume, with a built-in portfolio. If you're looking for a traditional job, fine. But I see companies looking for content creators, content strategists, and online marketers by requesting a resume. Why? If I'm any good at those skills, I should be able to demonstrate it with a LinkedIn profile and a robust online portfolio. I'd think companies would recognize that and ask for those.