Its seriously just about helping others. I used to work in PIVX awhile back and learned a concept of building communities that help each other is more valuable than sometimes money itself. So we are hoping this helps others and in turn down the road it helps everyone that got involved to do the work for it. No strings attached, just trying to grow a community of Steemians that help each other out. Hope to see you there. I am the founder of this and if you have questions you can find me on the Slack as user sflaherty or @sflaherty here on Steemit