Hello everyone,

How are you all ? I hope you are all well.

Today we discuss about what Facebook do with privacy of users.

Facebook is engaged on a patent that may permit the app to report a user’s response to an advert that was enjoying on TV.

The patent which was filed in December 2016, and revealed in June this yr, was first reported by the UK’s Metro.The patent’s timing raises some tough questions for Facebook, which is facing a trust and privacy crisis in light of the recent scandals.

Facebook could use high-pitched audio signals hidden in television broadcasts that are inaudible to humans to activate smartphones. The smartphones would then record “ambient audio,” which would then be sent back to Facebook, this would allow Facebook to gauge audience reaction to television advertisements.

So how will this Facebook audio recording patent work?

following Diagram found of patent :

The patent notes that content material suppliers have a vested curiosity in figuring out how many individuals seen or heard their content material. Within the patent, secret messages embedded in TV advertisements would set off the recording, and it'll report the ‘ambient audio’ sound whereas the advert is enjoying within the background. So if there's an advert on TV, and you've got a response to it, be it constructive or damaging, it will be recorded.

The idea that Facebook already listens to people’s conversations and uses that information to deliver targeted advertising has been a popular conspiracy theory for years.

thank you : )

Regards,
Rahul Pansara