Playboy wants to build a new mansion in the metaverse

Playboy wants to make its famous bunny logo one of the most recognizable logos in the world.

The company has already launched thousands of NFTs featuring its famous bunny avatar. They have also launched a digital social media platform called Centerfold that threatens to rival OnlyFans and now they are looking to build a new mansion in the metaverse.

This comes two years after its last legacy print magazine hit the newsstands. Staging its digital reinvention for the next wave of internet innovation, which technologists call Web3.

Playboy has thrown parties in Decentraland, one of the most popular virtual worlds, but it has yet to choose a site for its metaverse mansion.

https://www.cnbc.com/2022/02/11/playboy-plans-to-join-the-metaverse.html