There is nothing finer than a piece of 24k gold. I think the Menē collection is going to catch on like wildfire. Why own watered down gold (10k, 14k, 18k) when you can own pure 24k gold?

A woman of East Asian decent that I had dated years ago once referenced a 10k gold ring I would wear as "fake" gold. At the time I thought she was crazy but now I have to agree with her. With 10k gold only being 42% gold how can we even call that gold? Being less than 50% gold shouldn't we be calling it an alloy ring?