MEDIA Protocol – A new innovation for content distribution in marketing activities

Today, content distribution is ineffective, expensive and has not reached the right targets. Normally, a brand needs to publish its contents through social platforms and search engines that contain a large number of users such as Google, Facebook, Youtube, etc. Moreover, it’s complicated and time-consuming for content creators and brands to analyze huge amounts of data about customer insights and behaviors.
MEDIA Protocol is a platform that connects content publishers and consumers by creating an ecosystem for exchanging content, data, and incentives and even financial incentives. It facilitates brands, content creators to provide audiences with relevant and valuable information. Thanks to MEDIA protocol, online customer experience will be customized and optimized.

What are the advantages of MEDIA Protocol?

MEDIA Protocol has all the advantages of a blockchain platform. The applications of blockchain removes the need for intermediate or third parties so this will save costs and time. This transparent ecosystem also prevents fraud and eliminates reliance on a centralised entity to tackle manipulation.
Besides, MEDIA Protocol facilitates fast micropayments through taking advantage of an existing cryptocurrency token. For example, the highest value for content publishers, promoters, distributors and consumers will be optimised by defining economic rules and the innovations based onConfidential 7 will provide great user experience.
Unlike centralised services, such as Facebook or Google Ads, the consumption of content is incentivised by publishers through using MEDIA Tokens - the protocol’s accompanying ERC20 token. This also helps consumers to get compensation for their interactions and the preference data they deliver to content publishers or brands. MEDIA Protocol have more advantages over existing economic models because it brings audiences rights and benefits for their contributions.
In addition, the core MEDIA Protocol is a kind of smart contract which have the ability to exchange tokens. It allows a direct two-way of tokens bettwen publisher and consumer and facilitates convenient payment options. For examples, in terms of paywalled content, content promoters can reward or tip creators if their contents are interesting and useful. The ecosystem of MEDIA Protocol will create a more transparent, efficient enviroment for everyone.

Finding out what benefits our society can get from MEDIA Tokens

MEDIA Protocol is designed to support marketing activities that are oriented toward consumer-centric models. Audiences who use this platform will have chances to earn and spend tokens. There are some main benefíts consumers can get as follows:

• Achieve payments from brands, content promoters or publishers for interactions with content
• Use accumulated tokens to exchange for value inside the MEDIA Protocol ecosystem
• Give bonuses to content creators if that content is useful or relevant
• Make transactions by using tokens for subscription or paywalled content
• Get money from providing personal data when they engage with content in the MEDIA Protocol
• Utilize personal data to get relevant and high quality content from publishers and brands
  For content creators or brands, data is a valuable asset. These content publishers, brands also can utilize MEDIA Protocol to:
• Stimulate content consumption by delivering incentives to any piece of content, represented by a URL
• Receive tips or other payments for interesting content directly from consumers
• Keep track of content interactions, individual verification, feedback to improve the quality of content
• Define potential customers based on their behaviour

In conclusion

MEDIA Protocol opens up unlimited opportunity for brands, publishers, distributors and consumers to get mutual benefits. This blockchain platform lowers transaction costs and barrier among parties. Everyone can register a URL using MEDIA Protocol to incentivise and promote content consumption. Generally, it will form the foundation that innovatesa new model of content distribution in an effective way to disrupt the existing advertising activities.

USEFUL LINKS

Website: https://www.mediaprotocol.org/
Whitepaper: https://www.mediaprotocol.org/papers/whitepaper.pdf
Bitcointalk ANN: https://bitcointalk.org/index.php?topic=3396313.new#new
Author:
Bitcointalk username: kld_hp
Bitcointalk profile link: https://bitcointalk.org/index.php?action=profile;u=1014734