Marketing is about Connection

Marketing is about connection

This company exists due to my experience with advertising as a consumer and how I strongly believe it’s broken. The problem is, it isn’t broken from certain perspectives. For example, if you run a Facebook ad campaign against a product with a £50 margin, then spending 50p per click with a 10% return rate can still be profitable. At which point it just becomes a numbers game, more clicks = more sales.

So whether it was email marketing or banner ads in the early days of the internet, or influencer marketing in more recent times. Marketers will look at under priced attention and pour money into it until the return rates drops, then simply move onto the next thing. The issue with this process is customer retention from paid media. This is highlighted greatly with the Teespring rush of 2015/2016, targeted FB ads around a specific niche design. It was a case of trial 10 designs @ $100 each then find which one works the best and pour $100,000 into it. This was a great money maker but very little actually businesses spawned from it. Instead most of the Teespringers moved to drop shipping Shopify stores and the same targeted FB ads…an endless cycle.

My aim is to help real businesses that want longevity, and longevity comes from branding. From utilising the under priced attention to deliver a message, not an advert. The biggest criticism for which comes for the likes of the Teesrpingers because branding doesn’t help them. And to be completely honest, I don’t have a good answer to that.

Let me put it this way. Marketing is about connection. You create a product or service and there’s people around the world that would benefit from that product or service. Marketing, advertising, call it what you like is about making that connection. By creating great content and truly caring about your customers, the stronger that connection will be.

Best of luck out there