Avoid Boring Marketing: Use Emotional Triggers to Drive Sales
Anyone can make a case around factual, solid logic. Your product is great, you’ve used testimonials to show that other people think it’s great. Most businesses use marketing strategies that rely on reasoning. But, is that enough to get your customers to fall in love with you or your brand?
Want an example of emotional marketing? Remember that Edeka commercial over Christmas that made everyone cry. Did you know it was a grocery store!