Having a mobile optimized website for your business

Statistics shows that they are 1.2 billion people who uses their mobile devices to assess the Web.

Can you afford to lose sales and visibility because your website is not mobile friendly?

I don't think so and if in doubt, here are some of the reasons why your website can't afford to be unresponsive and unfriendly to mobile users.

Referrals from Social Media. Most people check their social media platforms using mobile phones and when referrals are made from these platforms, mobile phones are mostly used to access the site immediately. What then happens if your site is not optimized for mobile? An unresponsive site can impact negatively on your social media marketing causing loss of dollars.

Reduced loading time and improved accessibility.
In this age where time is never enough, nobody has the patience to wait for a slow loading site.
Having a mobile optimized website greatly reduces this time, thereby increasing the chances of prospects interacting on your site and sales happening. 43% of consumers are not likely to return to a slow loading mobile site.

Increased sales. Mobile commerce accounts for 34.5% of online sales and this is expected to increase in the coming years. Companies with a friendly mobile optimized sites triple their chances of increasing mobile conversion rate. Mobile users generally spends more buying online than those using desktop. These users won't buy from you if your site is not optimized for mobile users.

Mobile advertising are grossly underutilized.
Mobile adverts offers a great opportunity in profits from advertisement. This is because the reach per dollar spent is very high compared to traditional advertisement. There will be a further increase in the future and only those who are prepared for it will benefit. Getting a good return on your ads can only be possible if your site is mobile friendly.

If your site is not mobile friendly, in this time and age, you are not into the business.