Instant messaging is probably the fastest-growing trend and one of the most powerful weapons for marketers today.

in #marketing7 years ago (edited)

Watch a talk on the power of marketing via instant messaging. I tweeted about this and voiced skepticism but was surprised to hear from one follower that she opts in to allow marketing in return for better customer service and discount coupons.

OK - fair enough. If this is a product or service you already like then you've already engaged.

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