The important of marketing questionnaire in sales and marketing management.
The marketing manager is the important of business to the marketplace and making sure the company most do this to its products¸ the result the analysis for the business, creating the impression of the company, conveyed message about the company and parts of the integrated plan.
In assist the marketing manager, the use of marketing questionnaire, the questionnaire is about the day to day aspect of the business and is relates to marketing the company.
The questionnaire help in focus the right creative platform for the business. Its recommended that at least 2-3 key people in the company, from different divisions to compare their answers until after the questionnaire is completed. When compare the answer you would be surprised about the different point of view about the business.
The marketing questionnaire is basic of focus the thinking of the manager of the business, some question may have different context, there could be posed that had never been asked about the business.
There are different kind of business that used questionnaire effectively;
• Professional services.
• Retail services
• Wholesale services.
• Distribution services.
• Manufacturing services
• Sales service
The marketing questionnaire are divides in different areas of which have eleven areas:
• General information about the business
• Scope for growth
• Customers
• The competitions
• Economic patterns
• Advertising and promotions
• Products and services
• Market share
• Market research
• Trends and sales patterns
• Summary
The important of people completing the question, to check the similar and different answers to explain the difference and what their learned about the business and staff of the business.
some of the factors that could influence questionnaire answers.
• Length of time of the organization
• Position the company is been held
• Awareness and also knowledge of the area in the questionnaire.
point that you can drive for the similarities and differences of questionnaires.
• Analyze and conclusion of information from previous marking analysis.
• Using the information has a step to move your business further.
• The information you business of company is giving out in the marketplace.
• Emphasize what has been doing and change and modify the messages.
• If satisfaction of need
• Leaning for your past mistake and putting more effort next time.