Corporate brands finally learn marketing from organized religion

The instisution that has the best marketing ever, That even sells it's own marketing as a product is the church (any type of church will do but christian catholic church must me at the forefront). So what's at the basis of the best marketing possible? Well try to make your victim feel inferior, guilty until you give him or her your product. Genius right? Well of course. Finally some secular brands are catching up as well.