**Use These Five Tools For Marketing anything and Everything!**

Starting a business can make one experience very high levels of positive energy and excitement. Every business owner wants to do their best and convert the ideas into realities as efficiently and as fast as possible. To support this ideology, every business owner should adopt some marketing tools to make the process easier and get efficient and fast results. Marketing is something that a small business owner should never ignore. In fact, it should be a priority in the beginning because once the company is ready to go out there, it’s important to have the people around them know about it and consider it as their option at some point in their lives.
Small business owners are sometimes not aware of these marketing tools and miss out on the most important step, wondering where they went wrong. If you are one of such small business owners or if you are ready to start one, don’t worry, we at www.southpawtech.com have it all covered for you. Here is a list of five tools that your marketing team should be making use of:

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1) Marketing Automation Tool

Marketing Automation Tool is one of the smartest tools to save up your time and resources while maximizing efficiency to your marketing strategies. It is a program that is specially designed to help you save up your time and utilize it elsewhere, while the tool takes care of your marketing needs. All you have to do is, instruct the software to get started and from that place, it is taken care of by the Marketing Automation Tool.

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Benefits:
You get more control over your campaigns and also are able to view it from the bird’s eye level and then plan accordingly. Marketing automation tool can help you with:

• Managing SMS and Email marketing campaigns.
• Getting more leads to the right consumer.
• Gaining customer retention and trust.
• Targeting the right consumer.

2) Workflow Management Too

Often known for its ability to execute well, workflow management is a tool that provides a platform to not only set up but also monitors workflows within an organization.

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As the name suggests, the job of this tool is to manage workflow, so here is how it achieves it:

• Makes processes more streamlined by minimizing the processing time.
• Sets up priorities and delegates it to the staff, so that they can be more focused and productive.
• Stores all marketing assets in one place so that when needed, it is easily accessible.
• Acts as a source of collaboration,
• Analyses the team and helps in organizing it.
  Here are many other reasons to adopt workflow management tool www.southpawtech.com/company/blog/2016/08/10-great-reasons-to-adopt-a-workflow--management-system/

3) Business Intelligence Reporting

Another important tool that helps in accessing important metric functions is the Business Intelligence Reporting Tool. This tool specializes in predicting the future so that you can plan ahead.

Benefits:

• Get quick answers to your business queries. This saves up the time that is required to go into detailed reports.
• Get quick access to specific information about key business metrics using a mobile application that keeps you informed of the changing market trends and lets you be aware of any opportunities that can be availed.
• Real market insight helps you modify your marketing strategies at the right time.

4) Monitoring Social Media Tools

Social media platforms are used extensively to market the business whether it’s a small or a big company. Entrepreneurs use is a way to get their name out there. Social media tools take the charge of monitoring the social media activity for you. Here is how it manages that:

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• Scans through the number of times your company has been mentioned over a platform.
• Tracks down the common ground and place where the business is being talked about.
• Monitors which content and media are being popular among people to let you decide what you need to emphasize on.
• Notifies you of important events and activities.

5) Miscellaneous:

There are many other tools that can be used to boost your marketing campaign:

• SEO: Search Engine Optimization helps in making your content appear on top, which increases traffic on your webpage and creates brand awareness. It is considered to be one of the most cost-effective marketing tools because it targets the audience that is actually looking for your products and services.
• CRM: Customer relationship management helps in quick decision making.
• Design Tools: First impression is the last impression. Website environment plays an important role in providing an insight into what the company is about. It should be such that the text is easily readable and prominent and the users find the layout visually appealing.

Wait no more and start using them right away! These tools will add efficiency and expertise to your marketing strategies, maximizing the output! Enjoy making the best use of these best marketing tools and make them a source of boosting your marketing campaigns.