What’s marketing?

Nowadays, marketing is defined as the processes that include creation, communication and deliver value to target market to get any profit.

When we talk about marketing we need to think in the 4 Ps of marketing, product, price, place and promotion.

Product: is all goods or services that satisfied customer’s needs. To begin to create value is necessary put our focus on design right products, that’s mean you have to identified the quality and sell it.

Price: to sell goods and services you will deal with customers, suppliers and competition, all that’s variables affect the price determination and will impact in your profit margins.

Promotion: is all the information that you give to the customers includes elements like: advertising, public relations, social media marketing, email marketing, search engine marketing, video marketing and more. Each touch point must be supported by a well positioned brand to truly maximize return on investment.

Place: Often you will hear marketers saying that marketing is about putting the right product, at the right price, at the right place, at the right time. It’s critical then, to evaluate what the ideal locations are to convert potential clients into actual clients. Today, even in situations where the actual transaction doesn’t happen on the web, the initial potential place to get clients are engaged and converted is online.

In this point, is important to highlight that marketing isn't a science but its decisions are supported on statistics customers data to predictive the behavior and improve the results for the companies.

To finish I have to say that marketing is the heartbeat of every successful business. It is continually changing in response to the explosion of information, the expansion of technology, and the aggressiveness of competition, at all levels and everywhere.

All business strategy is marketing strategy. Your ability to think clearly and well about the best marketing strategies, and to continually change and upgrade your activities, is the key to the future of your business.