"The purpose of art is to embody the secret essence of things, not to copy their appearance."
Aristoteles

• What Artists Have in Common

• They have a different vision of life and the environment that surrounds them: they have a different perspective of reality than what socially established is, which leads them to break the rules in a special way and when they do it in a conscious way there you can already say that they are applying strategies.
  

  Need to create and communicate through their talent what they feel and see: each work is an interpretation of how they live, feel and think about the environment around them.

  Emotional disinhibition: this can be in a noticeable way or not, but always if you observe and listen carefully to their work, you can notice the feeling of the moment.

  Authenticity: no one does the same or better than them. Again this may or may not be known, this is part of what becomes essential in the artist's imprint throughout his career with his personal brand.

  Daring: creating and exposing their vision to the world is not easy, it is an act of courage that few dare and that makes them exceptional.

  Countless failures, exalted successes: it is recurrent that the public only sees the successes ignoring everything that did not work but led them to where they are. It is important to know and assume those failures as lessons of much learning, as well as that nobody is exempt from failures and how you work them is determinant in the development of the brand.

Perseverance: in spite of the multiple failures, the fact of dedicating themselves to something they love makes them continue creating, studying and advancing in their area. This makes us take into account that it is good to fall, to get away from talent, because eventually you return to it which allows you to discover much more.

If you look at your personal preferences such as: Van Gogh, Frida, Campbell, Beethoven, among others, you realize that they have all gone through emotional and economic crises, with ups and downs but they were always or remained under the creation and show their perspective of things, which makes them unique and even socially misunderstood.

In other words, there is no magic marketing formula for artists that guarantees the success of your purpose or personal brand development, beyond being constant and loyal to the best you know how to do. Impressing your personality on what you do is also one of the keys to approaching what you call success.

• We all have a story to tell

  Planning a marketing strategy for artists, it is common to look at it as a product to be humanized, forgetting that it is really a person who, with all the above explained, surely has a super interesting story to tell.

  And, of this there is also a lot of material to do it like here: Telling a Good Story: Fabulous Ways to Do It and here Storytelling vs Storyselling: Learn to Tell Your Stories.

• Communication: Artist - Public

Another aspect that we tend to neglect is the balance of communication between the artist and the audience because scenarios like this are presented:

A marketing strategy totally focused on a product
Or one made just to please audiences

Nowadays, for a functional marketing strategy, it is important to balance all that; listening to your audience, knowing which one you want to target and knowing what is happening there is fundamental, because this allows you to know how and what to contribute from your talent. But for that it is necessary that you show yourself to the audience and show what you have.

This dynamic allows you to give feedback, to know the interests and anecdotes; which can also develop a bond that generates more ideas, content and motivations, for those creative void states that may appear. So, talk to your audience!

The best part of all this is that you, the artist, with the help of those tools and people who know the subject, decide which part to tell, with your reasons and examples. By this I mean that everything you are living and creating is really important for the development of your brand as an artist, because that becomes content for your marketing.

Believe it or not, the public wants to know about you, your processes, your conflicts and solutions. Again, it's up to you what and how you show it.

• Setting clear goals

When setting your goals, be as concise and real as possible, as well as honest with yourself. This allows you to clarify the path for the strategy to work; for that it is advisable to set short and medium term goals that can be measured in terms of numbers and personal wellbeing.

Clearer objectives, the easier it is to understand what you want and the better the communication with whom you want to share and involve. But above all, give yourself over to your talent by devoting as much time to it as possible and make it public, dare!

"Others have seen what it is, and ask why. I've seen what it could be, and wondered why not."
Pablo Picasso

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Concluding

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Finally, you are an artist and you can also manage your brand by taking advantage of different sources of information and applying various strategies that are attached to your essence. Because when we get into marketing, we forget that the key is to communicate what really makes us unique and we know how to do it better.

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Thanks for reading me, hope your comments, also you can find here

Spanish Version Marketing para artistas: lo que no debes omitir al desarrollar tu marca personal

Contact me : Afrika Lienzo