Minimalist makeup is characterized by quick, time-saving looks. The makeup often incorporates multi-purpose products which include skincare and color cosmetics that meet the "swipe, blend, and go" criteria. This modern makeup doesn't necessarily require a nude face, however -- for the gals and guys who love to focus one bold feature: rest assured makeup minimalism is still for you.

You can achieve the fresh-faced look while wearing a bright lip and some mascara, or by rimming your eyes with tons of black kohl liner and dabbing a clear lip balm on. The execution is up to you, but you'll need some “no makeup makeup” to achieve the look.

A blogger-favorited brand, Glossier features skin-nourishing formulas in their user-friendly makeup. Their popular collection Phase 2 includes Stretch Concealer, a hydrating concealer, and Generation G, a sheer lip balm/lipstick hybrid. These two are, in short, a good example of why beauty lovers are into the minimalist idea. They provide sheer but layer-able coverages and are still impactful enough for you to feel confident.

Stretch Concealer allows you to get creative because it also works as an all-over foundation. Oily skin types should definitely set the Stretch Concealer with a sheer powder for extended wear time. Generation G comes in a cool slim tube and fits lip contours perfectly so you don’t need a mirror or steady hand. It gives the look of a diffused, sheer matte lip stain and comes in 4 staple colors. The bolder shades (Crush and Jam) add a ton of punch to any look.

tldr; Decades ago, minimal makeup meant you probably weren’t wearing anything but a swipe of mascara. These days, niche brands are feeding a full-on philosophy that merges low-maintenance makeup with comfortable, high-tech formulation. What does this mean? It ensures that all bases are covered (literally and figuratively) -- so go bold or go nude, but this look is here for the long-haul.