Do not put everything as a single paragraph: for line breaks write
< br > (without spaces)

, for a line of separation
< hr > (without spaces)

, place some image and the source from which you took it, the first image is the most important

Look for good images, that draw attention, there are other ways to arrange the text to make it look better, in my last publication I did it, use "web separators" you can search them in google