The paradox of choice..

We may often seek quantity over quality when for example we share food or buy a shower gel.
The point is that maybe our nature for more isn't always optimal.

The way to improve welfare is to improve freedom and the way to improve freedom is to improve choice.
This often happens between a patient and a doctor. The doctor explains to the patient the possible outcomes of a surgery ( death - cure ratio), a chemotherapy or the side-effects of medication and the patient decides what he would like to do in order to proceed with the treatment. The shift of burden of the decision making makes both the doctor and the patient happier because of the aspect of free choice.

The huge number of options causes paralysis and we find it difficult to make a choice because even if do overcome the numbness we are less satisfied with our decision, just because of comparison thinking. This psychological state is known as opportunity loss. Opportunity loss is the disappointment that you feel when you do something instead of something else. This may happen for example when you must choose from 157 different salad dressings in a restaurant.
Most likely you will get overwhelmed by thinking if you did the best choice whether the salad was tasty or not.