Developing Intuition: Trusting Your Inner Voice and Making Confident Decisions

The most effective way to improve your intuition is by trusting it first. It is much harder to question it once you've accepted its validity.


We all have some form of intuition that gives us insight into how things will turn out in our lives. I call this the Inner Voice.

When we trust our inner voice, it guides us towards making confident decisions that benefit ourselves and others.

I've spent most of my career as a marketing consultant, which is when you need to make fast, decisive decisions based on limited information. Often times, you can tell within five seconds of meeting someone if they'll be a good fit for your brand, or if they'll become a customer.

But how do you know?

As a salesperson, you may have trained your brain to ignore your gut instinct. When you're not actively selling something, you're most likely to take a pass on a customer or client. You're probably trying to find the best route to market or the perfect offer. You may even have trouble believing that you're getting accurate info from your gut.

But what if you trusted it?

A good way to develop intuition is to trust your gut, and listen to what it's telling you. This is an incredibly important skill that can greatly increase your sales ability, but is often neglected by people in sales.

The biggest mistake most people make is believing that they need to hear every idea before acting on it. As a result, they ignore their gut, and take the most obvious route to marketing instead of the most optimal one.

To build trust in your gut and your intuition, you need to start believing in it, and act on it immediately.

Here are a few tips to help you learn to trust your intuition:

First, make a list of all the people you think would benefit from knowing about your offering.

Second, send them all a quick introductory email. This will give you a chance to prove your product or service is a good fit. You don't need to sell them on the idea. You just need to get the conversation started.

Third, send them an informational piece, and see if they want to connect further. If so, keep going. If not, thank them for their time and move on.

STEP 4: Stop Trying To Sell Before A Conversation Has Even Started

Many people make the mistake of trying to sell themselves to someone before they've actually had a conversation. When you start a conversation with a new prospect, you should be focused on educating them, not selling them.

It may seem odd at first, but it really does make a difference. When people try to sell you their product or service, they show you very little of it. They only focus on the parts that make them look good, and ignore everything that isn't.

When you talk to a prospect, you get to know them. That gives you a more complete picture of what they need and what they can do for you. This allows you to present yourself in the most authentic