@pingapete, use great content that is helpful and useful to the reader. Don't try to sell 100% of the time. Earn trust with good content and engage with followers. The use of Targeted Hashtags is the most important tactic for growing your Instagram presence. Find top Influencers in your niche, follow them, create thoughtful comments on some of their more important posts and repost their content enough to get noticed, followed back, and your content reposted by them. Try to brand your own business hashtag and use it often (shorter tag is best). Start with that...